According to Arizton’s latest research report, the US corporate wellness market is growing at a CAGR of 12.83% during 2022-2028.
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The US business landscape is at an intersection where companies are doing well. Still, employees go through epidemic levels of stress and depression due to more responsibilities, a dwindling workforce, a toxic office environment, and others. Unhealthy lifestyles that constitute inactivity, smoking, and bad nutrition spiral healthcare costs out of control. The long-term impact of these issues on the quality of life and performance of employees is significant. This and the colossal healthcare costs in the US warrant the need for corporate wellness programs to sustain a thriving standard of high-quality life. The US’s leading drivers for health and wellness programs are the need for healthy eating and exercise, a high prevalence of obesity, and the reduction of insurance and healthcare costs. Corporate profits that recorded an uptick after a long period of sluggish growth also fuel the adoption of wellness programs. This puts employees in a better place in terms of being able to allocate budgets for corporate wellness programs. Therefore, the US corporate wellness market is expected to grow in the upcoming years.
Almost 50% of employers in the US offer financial wellness programs in sync with their retirement plans. Larger employers already offer programs in this space, while smaller ones work on implementing them. Companies also focus on certain benefits over others, such as debt counseling services and emergency savings accounts during the pandemic. Tuition reimbursement and discount programs are not so popular. Caregiving loans, short-term loans, emergency funds, debt management services, and payroll advances are increasingly used by employees. There is also increased emphasis on short-term financial wellness, particularly concerning healthcare. Employers increasingly look to address retirement preparedness and healthcare costs with financial wellness programs.
Key Insights
Vendor Insights
Over the past couple of years, however, the market witnessed the entry of many external players, such as in-house services by large businesses and other entities, in the health and fitness space that offer membership discounts to drive up their share in the market. M&As are expected within the industry as players look to expand and become more comprehensive in their offerings. A trend witnessed among vendors in a landscape where consolidation occurs is the focus on merging two platforms. Resources are spent on merging rather than innovation as large players join hands.
U.S. Corporate Wellness Market Dynamics
Drivers:
Improvements in Employee Wellbeing Due to COVID-19
Increased Individualized Selfcare
Rise of the Information Economy
Broad Shift in Wellness Perspectives
Reduction of Load on US Healthcare Systems by Corporate Wellness Programs
Opportunities:
Wellness Driven by Data Analytics
Extension of Wellness Programs to Families
Incorporation of Social Connectedness
Increased Penetration of Telehealth
Mental & Physical Health Awareness on Social Media
Challenges:
Remote Work & Increased Surveillance by Employers
Constant Struggle for Employee Engagement & Participation
Perceived Expensiveness of Wellness Programs
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Market Segmentation
Key Company Profiles
Key Questions Answered in the Report:
How big is the U.S. corporate wellness market?
What is the growth rate of the U.S. corporate wellness market?
What are the growing trends in the U.S. corporate wellness market?
Which region holds the most significant U.S. corporate wellness market share?
Who are the key players in the U.S. corporate wellness market?
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